{"id":243412,"date":"2025-08-18T15:17:54","date_gmt":"2025-08-18T15:17:54","guid":{"rendered":"https:\/\/nikokolev.com\/?page_id=243412"},"modified":"2026-05-28T19:10:57","modified_gmt":"2026-05-28T19:10:57","slug":"intensive-advertising-course","status":"publish","type":"page","link":"https:\/\/nikokolev.com\/en\/intensive-advertising-course\/","title":{"rendered":"Intensive course on advertising and product positioning"},"content":{"rendered":"

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\u041a\u0430\u043a\u0432\u043e \u0434\u0430 \u043e\u0447\u0430\u043a\u0432\u0430\u0448<\/h2>\n

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\n

\u0421\u044a\u0449\u043d\u043e\u0441\u0442<\/h3>\n

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\u041f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u043a\u0443\u0440\u0441\u0430 \u0449\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u043c\u0435:<\/h3>\n
    \n
  • \u043e\u0441\u043d\u043e\u0432\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u0438 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u0438 \u043d\u0430 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/li>\n
  • \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430 \u0437\u0430\u0434 \u0443\u0441\u043f\u0435\u0448\u043d\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/li>\n
  • \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0441\u043b\u043e\u0433\u0430\u043d \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f<\/li>\n
  • \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u0432 \u043a\u0438\u043d\u043e\u0442\u043e \u0438 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u044f\u0442\u0430<\/li>\n
  • \u0440\u0430\u0437\u043b\u0438\u043a\u0430\u0442\u0430 \u043c\u0435\u0436\u0434\u0443 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0442\u0440\u0430\u043f\u0447\u0438\u0432\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/li>\n
  • \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u0438 \u043d\u0435\u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 (\u0437\u0430\u0449\u043e\u0442\u043e \u043b\u043e\u0448\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0435 \u0434\u043e\u0431\u044a\u0440 \u0443\u0447\u0438\u0442\u0435\u043b)<\/li>\n<\/ul>\n

    \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0430 \u0447\u0430\u0441\u0442<\/h3>\n

    \u0412\u0441\u0435\u043a\u0438 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a \u0449\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0438:<\/p>\n

      \n
    • \u0441\u043b\u043e\u0433\u0430\u043d \u0437\u0430 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0449\u0430 \u043c\u0430\u0440\u043a\u0430<\/li>\n
    • \u0438\u0434\u0435\u044f \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/li>\n
    • \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u0432\u044a\u0432 \u0444\u0438\u043b\u043c \u0438\u043b\u0438 \u0441\u0435\u0440\u0438\u0430\u043b<\/li>\n<\/ul>\n

      \u0417\u0430 \u043a\u043e\u0433\u043e \u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449 \u043a\u0443\u0440\u0441\u044a\u0442?<\/h3>\n

      \u0417\u0430 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0441\u0442\u0438, \u0430\u0432\u0442\u043e\u0440\u0438 \u0438 \u0441\u044a\u0437\u0434\u0430\u0442\u0435\u043b\u0438 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435, \u043a\u043e\u0438\u0442\u043e \u0438\u0441\u043a\u0430\u0442 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0430\u0442 \u043f\u043e-\u0434\u043e\u0431\u0440\u0435 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u0438\u0442\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0438 \u043d\u0435\u0439\u043d\u043e\u0442\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435.\n<\/p><\/div>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text quote_border_color=“#bf6631″ _builder_version=“4.27.6″ _module_preset=“_initial“ text_font=“–et_global_body_font||||||||“ text_font_size=“16px“ text_line_height=“1.8em“ link_text_color=“#bf6631″ quote_font=“Cormorant Garamond|–et_global_heading_font_weight|||||||“ quote_text_color=“#bf6631″ quote_font_size=“24px“ quote_line_height=“1.3em“ header_font=“–et_global_heading_font|500|||||||“ header_font_size=“90px“ header_line_height=“1.1em“ header_2_font=“–et_global_heading_font|500|||||||“ header_2_font_size=“36px“ header_2_line_height=“1.2em“ header_3_font=“–et_global_heading_font|500|||||||“ header_3_font_size=“28px“ header_3_line_height=“1.2em“ header_4_font=“–et_global_heading_font|500|||||||“ header_4_font_size=“26px“ header_4_line_height=“1.3em“ header_5_font=“–et_global_heading_font|500|||||||“ header_5_font_size=“20px“ header_5_line_height=“1.4em“ header_6_font=“–et_global_heading_font|500|||||||“ header_6_font_size=“18px“ header_6_line_height=“1.4em“ width=“95%“ hover_enabled=“0″ text_font_size_tablet=“15px“ text_font_size_phone=“14px“ text_font_size_last_edited=“on|phone“ quote_font_size_tablet=“20px“ quote_font_size_phone=“16px“ quote_font_size_last_edited=“on|desktop“ header_font_size_tablet=“40px“ header_font_size_phone=“26px“ header_font_size_last_edited=“on|desktop“ header_2_font_size_tablet=“32px“ header_2_font_size_phone=“22px“ header_2_font_size_last_edited=“on|desktop“ header_3_font_size_tablet=“24px“ header_3_font_size_phone=“20px“ header_3_font_size_last_edited=“on|desktop“ header_4_font_size_tablet=“20px“ header_4_font_size_phone=“18px“ header_4_font_size_last_edited=“on|desktop“ header_5_font_size_tablet=“18px“ header_5_font_size_phone=“17px“ header_5_font_size_last_edited=“on|desktop“ header_6_font_size_tablet=“17px“ header_6_font_size_phone=“16px“ header_6_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{}“ sticky_enabled=“0″]\u041f\u0440\u043e\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442:<\/strong> 2 \u0434\u043d\u0438 \u00d7 2 \u0430\u0441\u0442\u0440\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u0447\u0430\u0441\u0430 (\u043e\u0431\u0449\u043e 4 \u0447\u0430\u0441\u0430)
      \n<\/em>\u0424\u043e\u0440\u043c\u0430\u0442:<\/strong> \u041e\u043d\u043b\u0430\u0439\u043d
      \n<\/br><\/p>\n

      \u0426\u0415\u041d\u0410: 130 \u20ac<\/h4>\n

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      \u041a\u0430\u043a\u0432\u043e \u0434\u0430 \u043e\u0447\u0430\u043a\u0432\u0430\u0448<\/h2>\n

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      \n\u0422\u043e\u0437\u0438 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u0435\u043d \u043a\u0443\u0440\u0441 \u0449\u0435 \u0432\u0438 \u0437\u0430\u043f\u043e\u0437\u043d\u0430\u0435 \u0441 \u043e\u0441\u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u0441\u044a\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043d\u0435\u0439\u043d\u0430\u0442\u0430 \u0440\u043e\u043b\u044f \u0432 \u0441\u0432\u0435\u0442\u0430 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043c\u0435\u0434\u0438\u0438\u0442\u0435 \u0438 \u043a\u0443\u043b\u0442\u0443\u0440\u0430\u0442\u0430. \u0429\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u043c \u0437\u0430 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0438 \u0449\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043c\u0435 \u0434\u043e\u043a\u0430\u0437\u0430\u043d\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043d\u0430 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043a\u0430\u0442\u043e AIDA. \u0429\u0435 \u0441\u0435 \u043f\u043e\u0442\u043e\u043f\u0438\u043c \u0432 \u0441\u0432\u0435\u0442\u0430 \u043d\u0430 \u043a\u0438\u043d\u043e\u0442\u043e \u0438 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u044f\u0442\u0430, \u0437\u0430 \u0434\u0430 \u043f\u043e\u0442\u044a\u0440\u0441\u0438\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u0438 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u0437\u0430\u0449\u043e \u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e. \u0429\u0435 \u043f\u043e\u0442\u044a\u0440\u0441\u0438\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0438 \u0437\u0430 \u043b\u043e\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u2013 \u0442\u044f \u0441\u044a\u0449\u043e \u0435 \u043e\u0442\u043b\u0438\u0447\u0435\u043d \u0443\u0447\u0438\u0442\u0435\u043b.
      \n\u041a\u0443\u0440\u0441\u044a\u0442 \u0438\u043c\u0430 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0430 \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u043e\u0441\u0442, \u043a\u0430\u0442\u043e \u0432\u0441\u0435\u043a\u0438 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438 \u0441\u043b\u043e\u0433\u0430\u043d \u0437\u0430 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 \u0438 \u0438\u0437\u043b\u0435\u0437\u0435 \u0441 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u0432 \u043b\u044e\u0431\u0438\u043c \u0444\u0438\u043b\u043c.<\/p>\n<\/div>\n

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      \u0426\u0415\u041d\u0410: 220 \u043b\u0432.<\/h4>\n


      \n<\/em>\u041f\u0440\u043e\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442:<\/strong> 2 \u0434\u043d\u0438 \u00d7 2 \u0430\u0441\u0442\u0440\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u0447\u0430\u0441\u0430 (\u043e\u0431\u0449\u043e 4 \u0447\u0430\u0441\u0430)
      \n<\/em>\u0424\u043e\u0440\u043c\u0430\u0442:<\/strong> \u041e\u043d\u043b\u0430\u0439\u043d
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      \u041a\u0430\u043a\u0432\u043e \u0434\u0430 \u043e\u0447\u0430\u043a\u0432\u0430\u0448 \u0421\u044a\u0449\u043d\u043e\u0441\u0442 \u041a\u0440\u0430\u0442\u044a\u043a \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u0435\u043d \u043a\u0443\u0440\u0441, \u043d\u0430\u0441\u043e\u0447\u0435\u043d \u043a\u044a\u043c \u043e\u0441\u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0430 \u0441\u044a\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430 \u043d\u0430 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u0438 \u0440\u043e\u043b\u044f\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 \u043a\u0438\u043d\u043e\u0442\u043e, \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u044f\u0442\u0430 \u0438 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u0441\u0440\u0435\u0434\u0430. \u041f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u043a\u0443\u0440\u0441\u0430 \u0449\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u043c\u0435: \u043e\u0441\u043d\u043e\u0432\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u0438 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u0438 \u043d\u0430 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430 \u0437\u0430\u0434 \u0443\u0441\u043f\u0435\u0448\u043d\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0441\u043b\u043e\u0433\u0430\u043d \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u0432 \u043a\u0438\u043d\u043e\u0442\u043e \u0438 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u044f\u0442\u0430 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-243412","page","type-page","status-publish","hentry"],"yoast_head":"\n\u0418\u043d\u0442\u0435\u043d\u0437\u0438\u0432\u0435\u043d \u043a\u0443\u0440\u0441 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 - 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